![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/652x446/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=CEQDPlGt&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/81/9b/819b0e89-ff10-49ae-9b8e-acf2187dd376/kanye_west__adidas_cmo_eric_liedtke.jpeg__800x900_q85_crop-smart_subject_location-1598%2C1055_subsampling-2.jpg)
adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST
![Guy wearing Adidas Yeezy Boost 350 V2 Beluga on a metal surface sneakers designed by Kanye West, Guadalajara/Mexico - October 12, 2020 Stock Photo | Adobe Stock Guy wearing Adidas Yeezy Boost 350 V2 Beluga on a metal surface sneakers designed by Kanye West, Guadalajara/Mexico - October 12, 2020 Stock Photo | Adobe Stock](https://as2.ftcdn.net/v2/jpg/04/16/86/61/1000_F_416866178_xyvJEEvr0xgUVqsI8v6Axsp5BaGRFtB3.jpg)