Exclusive: How Adidas captured the hearts of Chinese millennials with the Yeezy shoe | South China Morning Post
![Just bought some reisens off of goat but the box has these weird stickers on it. did i get scammed? : r/yeezys Just bought some reisens off of goat but the box has these weird stickers on it. did i get scammed? : r/yeezys](https://i.redd.it/2m49kez6kwr71.jpg)
Just bought some reisens off of goat but the box has these weird stickers on it. did i get scammed? : r/yeezys
![The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/11/10/30c511a2-654b-420c-b41e-2e1ec1b9ef5b_ac9a7460.jpg?itok=iVuAyPgw&v=1668047707)
The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/652x446/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=CEQDPlGt&v=1683878509)