![Online is the most important store': Adidas switches up e-commerce strategy - Cross-Border Commerce Europe Online is the most important store': Adidas switches up e-commerce strategy - Cross-Border Commerce Europe](https://www.cbcommerce.eu/wp-content/uploads/2018/11/online-is-the-most-important-store-adidas-switches-up-e-commerce-strategy.jpg)
Online is the most important store': Adidas switches up e-commerce strategy - Cross-Border Commerce Europe
Robert Rooderkerk on Twitter: "Omnichannel product introduction by @adidas: email indicating that you can buy the new Yeezy sneakers through registration in their app. Email -> website -> QR code -> app. #
![The one store that is open in the world is e-comm" - adidas CEO Kaspar Rorsted on how COVID-19 is accelerating a pivot to D2C The one store that is open in the world is e-comm" - adidas CEO Kaspar Rorsted on how COVID-19 is accelerating a pivot to D2C](https://diginomica.com/sites/default/files/images/2020-04/Screenshot%202020-04-28%20at%2015.14.29.png)